Axiom makes it into the PM360 2022 Masterclass of Storytelling
To recognize the power of stories in the life sciences industry, PM360 Magazineintroduced its first-ever Masterclass of Storytelling.
We're delighted that our virtual patient experience for AstraZeneca is included.
As part of an entirely virtual launch curriculum for training AstraZeneca employees, our scientific engagement division, Axiom, was tasked with conveying the experience of patients with lung cancer. The challenge lay in ensuring that the virtual experience could impart the same degree of emotional impact that has previously been achieved through live experiences. Our scientific directors worked with our learning designers, digital designers and developers from across The Creative Engagement Group to create a digital microsite featuring multimedia and interactive elements which told the story of a hypothetical woman diagnosed with lung cancer, her network of HCPs and caregivers, and the impact that the disease had on her life.